Happy New Year from Machinio!
As we step into the new year, Machinio is excited to welcome back our Newsletter. This monthly(ish) email will contain exclusive updates, valuable resources, and insightful content on how to get the most out of our Machinio memberships and what’s new on our platform.
2023 IN REVIEW
Machinio Advertising
In 2023, Machinio.com (and our international sites) drew in over 900,000 unique buyers every month, and we generated over 1,000,000 qualified leads for Sellers. We ended the year with just under 4,000,000 active listings, and more than 4,000 machinery and equipment dealers, auctioneers, and brokers now list for sale on Machinio.
In the past 12 months, we have rolled out improvements to our Machinio Advertising Dashboard to allow sellers to generate and send quotes, track the progress of their leads, and create new listings faster. Gold Tier Advertising members also now have the ability to add and assign leads to multiple users.
Machinio System
It’s been an incredible year for the Machinio System product. We brought on more than 150 new clients and grew our Operations and Support teams to make sure we can still provide the excellent service that we pride ourselves on. We continue to invest heavily in the product, especially listening to our customer feedback in order to design and build new features that you are asking for:
NEW MACHINIO SYSTEM FEATURES
GOOGLE ADS: You can now run and manage Google Adwords to increase your website’s traffic. Machinio System automatically creates and manages paid advertising campaigns based on your specific listing inventory and your monthly budget.
BUYER FINDER: Quickly generate targeted mailing lists based on your customers’ past activity and interests.
REDESIGNED LEADS PAGE: Easier access to send quotes and edit of contact information
FINANCING PARTNER: Increase your buyer conversions and generate referral revenue; partner directly with Machinio’s Financing partner.
And just a reminder- we offer integration to Quickbooks for tracking invoices.
For more information about any of the above, if you have any feedback, or if you need any assistance, refresher trainings, website design upgrades, and more, do not hesitate to reach out to your Client Experience Specialist (included with your membership) at system.support@machinio.com.
Machinio System CASE STUDY
We recently completed a case study for our client Can-Am Machinery, highlighting how their implementation of a Machinio System CRM & Website has impacted their business. We’re incredibly appreciative of our clients who take the time to provide us with valuable feedback on how we can continue to improve our products, and we definitely love seeing the results!
FUTURE NEWSLETTERS- WHAT DO YOU WANT TO SEE?
As a valued Machinio member, your feedback and engagement has always been valuable to us. We’d like to know what you’d like to see in the upcoming editions of our 2024 Newsletter. Please reply to this email (or write directly to newsletter@machinio.com) with specific features or topics you’d like us to cover this year that will help make your experience exceptional.
Useful Link: Login to your Machinio Advertising / Machinio System Dashboard
